audio tour content) or interactive challenges. Online Exhibits – users scan images featured in exhibitions to access interpretive content (e.g.Collections Online – users scan the image on their screen to trigger content for the enthusiast or student.Here are a few ideas for how to leverage image recognition when visitors are not on site: Image recognition works in many formats so a visitor doesn’t have to be onsite to experience these triggers. Putting a QR code on the attract screen of your kiosk experience provides visitors this choice. All CultureConnect products are responsive in design, so they seamlessly work across all screen sizes. One popular use-case for Image Recognition we see in response to COVID is providing visitors a choice of using in-gallery kiosks or viewing the touchscreen experience on their personal device. Image recognition is just one way to simplify this process – visitors easily use their personal devices for deeper dives rather than renting hardware. Many of our clients are in the process of developing clear physical markers to guide visitors through their site visit while maintaining a safe social distance. PRO TIP: Create “surprise content” experiences that can only be accessed through scanning a QR Code or specially marked collection items. like a QR code), they simply take their phone out and scan the item to learn more. When they come across a collection item they want to learn more about or see an image recognition signal (e.g. With image recognition, visitors are able to self-direct their museum experience focusing on their physical journey. While Mobile Guides and Scavenger Hunts already include interactive maps, keypads, location fields, and other features to help guide visitors through their site visit, image recognition provides new opportunities to help orient them on both a physical and digital plane. Image recognition is a fun approach to discovering content but it also helps to serve visitors on a much more practical level. For successful way-finding, it’s essential to connect the physical and digital experiences. Visitors can now hold their phone up to your collection artworks, exhibit objects, or graphic images (like a QR code) and trigger the content in your CultureConnect app. Image Recognition technology allows your smartphone camera to automatically scan images and trigger content. Introducing: Image Recognition! Create meaningful engagement with visitors, enhance way-finding, and simplify collection exploration.
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